Foundry Revenue
Products & Services

Four phases to build your sales engine One or all of them?

The main purpose of Foundry Revenue is to find the underlying problems of your sales engine, create a map to solve those issues, build or repair that sales engine with you, and then optimize your efficiency with the best AI tools to put your business in a position to scale.

  1. Phase 01The Blueprint
  2. Phase 02The Build
  3. Phase 03AI Automation & Optimization
  4. Phase 04Engine Growth
Phase 01

The Blueprint

We are building a blueprint that tells us where we need to focus all of our efforts and gives us a clear map of where we need to go with your sales engine. We learn the business, run a full health assessment versus your industry and goals, and map exactly the sales systems and processes that need to be built. It's the blueprint for the Build, and the foundation for the AI that comes later.

  1. Revenue Thesis

    Analysis of your sales motion, market, competitors, and financials, combining to provide the target number the business aims to achieve.

  2. Maturity Scorecard

    Evaluation of the business, particularly the sales engine, against our key seven focus areas.

  3. Current State vs Future State

    Taking the scorecard into account, the missing pieces accounting for the revenue gap in the business.

  4. Full Blueprint

    An exact outline of what will be built for the sales engine of your business with deliverables, timelines, project owners, etc.

Seven places we look, every time.

  1. D1Revenue ArchitectureWhich motions you actually run, and how each one makes money.
  2. D2Roles and Org DesignWho owns what, and whether pay points at it.
  3. D3Lead Flow and PipelineThe stages, the exit criteria, and what is allowed to move.
  4. D4Systems and DataThe stack, and whether the record of the business can be trusted.
  5. D5MeasurementWhat you can see by stage, by rep, by week.
  6. D6Knowledge and EnablementHow a new hire learns the sale without sitting next to you.
  7. D7The AI FoundationWhat an agent can carry once the process is written down.
  8. Each one ends as a named artifact that you own and keep.
Phase 02

The Build

The Blueprint says what to build and in what order. This is where the actual work of building the foundation begins. Side by side with you, we build the systems, processes, documents, technology, and overall foundation that supports your business. This is what's going to actually get us to the Revenue Thesis we established in The Blueprint.

  1. 01 Wave oneFoundationDefined sales motions, roles, ownership, and proper stages for client progression.
  2. 02 Wave twoInstrumentationTechnology, systems, data, and measurement meant to support the sales organization.
  3. 03 Wave threeEnablementKnowledge and training that rolls out the defined sales organization with the proper technology to the ones fulfilling the sale.
Phase 03 · AI

AI Automation & Optimization

Now let's talk about AI. Everyone is not ready for AI initially. You need the right foundation, systems and processes, to make sure your AI solutions are effective and not creating more problems, or wasting valuable investment dollars. Nothing gets automated until the process behind it works. With the engine running, we layer AI into the engine we have built to ensure everything moves faster, and more efficiently.

Few of the many AI agent possibilities

  1. Lead response, routing and booking
  2. CRM data entry and pipeline hygiene
  3. Meeting prep and after-call work
  4. Pipeline visibility and forecasting
  5. Business case and financial case creation
Phase 04

Engine Growth

The economy stops for no one. AI is changing the landscape of business and customer expectations on a weekly basis. We help you continually maintain the sales engine to keep up with your goals and the growth of the market. Now that the engine has been built, we keep it healthy, and directly pointed at the number we've been chasing.

What it includes

  1. Monthly A monthly health report on the engine and the key seven areas of the business
  2. Continuous Continuous updates to the tools, systems and processes that have been created
  3. Twice a year H1 and H2 business reviews to determine revenue targets, and the key optimization needs to achieve new ‘Revenue Thesis’
  4. Ongoing Updated sales templates and roll out of new AI design structures to facilitate new AI agent expectations
  5. Monthly Monthly AI benchmark analysis to evaluate your business versus the market and direct competition
A quick self-check

How do I know if I'm ready for Foundry Revenue?

These are the signs we see most often in the businesses we work with. Tap any that sound familiar.

Packaging & Pricing

The next step is a scoping call.

We talk through where your sales engine is today and where it needs to get to. If it isn't a fit, we will tell you on the call.

Book a scoping call